MARCH FOR BABIES
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Mobile application & Social Game DesignBusiness Problem:
Prematurity is the leading cause of death in newborn babies. The March of Dimes foundation funds the research of the problems that threaten the health of babies and offers support programs for moms and their families. The organization hosts one main annual event called the March for Babies. In over 900 communities nationwide, they hold walks in April where millions of people raise money and walk. But, the money comes from people asking people throughout the year to donate; it is difficult to get people on board. Business Opportunity: March of Dimes has an opportunity to create a more effective and exciting way for people to take action, to walk, and to raise money for the organization. Strategy: The March for Babies organization can ‘own the walk’ by expanding fundraising past the one weekend event and by making it fun and easy to donate. |