Lexus
CUSTOMER EXPERIENCE:
Reimaginingthe Dealership
Business Problem:
Car dealerships are a one-size-fits-all environment that can provoke defensive behavior in customers and make them uncomfortable and apprehensive. Business Opportunity: Lexus has an opportunity to make the customer feel like a guest in someone’s home by making the dealership experience more transparent, comfortable, and flexible. Strategy: Enable customers to be the boss by giving them ultimate control |
Choosing How You Browse the Lot
Choosing How You Try The Cars
Choosing How & When You Service Your Car
Additional Team Members:
Jasmeet Gill, Melissa Lachowski, Mariana Olivera, Nathan Toft, Brian Vandeputte
Jasmeet Gill, Melissa Lachowski, Mariana Olivera, Nathan Toft, Brian Vandeputte