Bisquick
New Nozzle
New Shake 'N Play Color Collection
The innovative new nozzle, color collection and seasonal kits let kids and families create fun new pancake shapes.
|
PRoduCt INNOVATION & Packaging DesignBusiness Problem:
Bisquick had lost it’s place in the pancake market and instead positioned itself as a general baking mix. Business Opportunity: Innovate Bisquick Shake 'N Pour to create more eating occasions and regain share in the pancake category. The convenience, fun, and relative ease of Shake 'N Pour differentiates the product from other pancake options and presents the opportunity to transition on pancakes from just the weekend to weekdays too. Strategy: Infuse pancakes with creativity Consumer Insight: There has been an unprecedented decline in creativity among grade school children. Product Insight: Bisquick Shake 'N Pour is not only a fun way to make breakfast but a great medium for creativity for the whole family New Product & Packaging: Bisquick Shake 'N Play |
Integrated Campaign
A Bisquick Shake 'N Play Pancake Mobile will travel to schools across the U.S. to fundraise for school art programs. Families can nominate their schools and follow the truck as it tours the country.
Additional Team Members:
Jasmeet Gil, Lizzy Kitces, Nathan Toft, Bri Hand |
Kids can continue the fun on a Bisquick Learn 'N Play app where they can learn math, reading, and art while having fun drawing pancake shapes.
|